For Omega innovation and quality go hand-in-hand. The design of the watches is as perfect as the precision which the company assures. The growing involvement of Omega at various international level events shows that the brand has grown from strength to strength and is loved by all the celebrities and A-listers.Being a Swiss watch-making company it goes without saying that the company uses the best of material, technology and craftsmen to design these watches, which are no less than a magnificent piece of art. The fine workmanship on every timepiece shows that the watch-maker loves and knows his subject very well. Flaunting an Omega is enough to assess that the wearer loves the finer details in life.The world's leading luxury watch company has added many feathers to its hat over the years. Being associated with international sports events is an honor in itself. In 2012 with the London Olympic Games it will be for the 25th time that Omega will be the Official Time Keeper at the Olympics. With its unending saga of participation in mega sports events like sailing, athletics, golf, swimming etc the brand has shown its continuous love and support for the work it does. It has made its place so strong in the watch industry that a survey states that every 7 out of 10 persons in the world have heard of Omega, the watch making company.In 1999, Omega unveiled their first mass-produced watch that incorporated co-axial escapement. Escapement is a mechanism that converts rotational motion into an oscillating or back and forth motion (it is the "ticking" sound produced by watches). Co-axial escapement requires little to no lubrication and uses radial friction (as opposed to sliding) that yields a longer service period and greater time accuracy.The Omega watch has always been a well-made commodity. The "Omega Speedmaster Professional Chronography," for example, was the first watch on the moon. NASA used these hand wound wristwatches in the 1960s - a testament to the stellar design and function of the Omega brand. Perhaps the most popular and recognizable iconography came with James Bond. In 1995 Pierce Brosnan, who reprised the role of James Bond, wore the Omega Seamaster Quartz Professional in GoldenEye and, in later films, the Omega Seamaster Professional Chronometer. The elegance of this accessory was a great addition to the character that made a transition from operative to chic sophisticate.True to form and functionality, Omega has also been the official timekeeper for the Olympics. It began with the 1932 Summer Olympics and was subsequently selected for the 2006, 2008, and 2010 games as well. It is not unusual to see many Olympians sporting Omega as it the quintessential symbol of class.Omega is offered in a variety of models for both men and women. The product range is categorized by The Constellation, Omega Seamaster, Speedmaster, Deville and Specialities. The most popular models are the Omega Seamaster, which includes the Planet Ocean, Ploprof, Aqua Terra and Seamaster Bond styles, and the Speedmaster, which includes the Omega Speedmaster Professional Moon watch. The Sepcialities include Olympic collections and refer to some other seasonal items.Watches by the luxury brand can be obtained in silver, gold or rhodium plating. For men, they are so made such that they can endure adverse conditions and wear and tear. The women's collection is an extremely sophisticated one. Omega watches are for every occasion and purpose from diamond set pieces to extremely functional chronographs for outdoor activities.One of the best loved models is the Omega Constellation Men Black Dial Bracelet Watch. This watch is a stunning timepiece that comes with date and chronometer features. It is water resistant upto 100 m and has a scratch-resistant sapphire crystal dial.An elegant and exquisite timepiece in the ladies category is the Omega Seamaster Ladies Diamond Set White Strap Watch. This outstanding timepiece has a diamond-set bezel. It comes with a white strap, date function and co-axial escapement for greater durability and stability. The watch also boasts of a rhodium plating finish.The quality, accuracy and the brand name come for a whopping amount. But a watch connoisseur who loves his timepieces will be willing to pay the sum to obtain this piece of art, which spells class, royalty and elegance. The magic cast by Omega watches lasts forever and the timepieces are passed on from generations to generations.